Adobe recommends using Analysis Workspace for most reporting needs.
Reports & Analytics: A tool with dozens of pre-built reports. Reporting API: Make report queries directly to Adobe’s servers, and get responses for use in your own customer reporting tools. Report Builder: An Excel add-in that allows you to retrieve Analytics data and place it directly into a workbook. In general, its reporting perspective is data reporting with simple charting. It offers a ‘Report Builder ‘tool for less technical users to format SQL reports of lesser complexity. Activity Map: A browser plug-in that displays an overlay on your site showing which elements were clicked the most. SSRS is a part of a suite of SQL server services. Adobe Analytics dashboards: This mobile app allows users mobile access to intuitive scorecards with key metrics and the ability to do more detailed breakdowns and trended reports. Workspace provides a canvas where you can drag components to meet reporting needs. 
You can also publish a paginated report to the Power BI service.
Analysis Workspace: The foremost feature in Adobe Analytics. Report Builder is a tool for authoring paginated reports, for business users who prefer to work in a stand-alone environment instead of using Report Designer in Visual Studio / SSDT. 
This guide provides product documentation and self-help for the following Adobe Analytics reporting and analysis tools: When launching Report Builder from any other location, these tools are visible only if the Reports > Report Builder > Developer Mode preference is set to Yes in.
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